Tommy Bahama
TOMMY BAHAMA EMAILS
Designed emails based on briefs and copy docs. I worked closely with copy writers, art directors, marketing managers, and merchants to complete the editorial emails.
CHALLENGES
I was in charge of designing the emails for the Disney and Tommy Bahama collaboration products. After the review came back from Disney, the turn around had to be quick to meet the deadline. However, I enjoyed working with Disney and Tommy Bahama collaboration emails and I am proud of how the project turned out.
∇ EMAIL DESIGN PROCESS ∇
EMAIL DESIGN PROCESS
Read the brief and copy. Think about layout and designs.
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Select images and start designing with Photoshop. Post initial designs with InVision.
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Go through two rounds of copy and design reviews before merchants review.
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Update as needed. After final proofing, deliver the email.
Tommy Bahama Icons
I created new sustainability and hibiscus icons for Tommy Bahama. I also adjusted the lineweight of existing icons as needed. They were used for web, banners, and emails.
CHALLENGES
When icons are assigned, they have to be created quickly and also pass legal review, but luckily, I am used to the creation process and also know internal art is safe to use compared to online resources. I leveraged that knowledge and quickly created an icon. Because of this it passed the legal review easily.
